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Speaking

Talks built from deals that actually happened.

A sales keynote speaker who still carries a quota. Keynotes, panels and sales kickoffs on selling, payments and restaurant technology, from 20 years in the rooms where it gets decided. English, Arabic or French.

Check availabilitySpeaker kit for organisers
Formats
Keynote, 20 to 45 minutes
Panel or fireside
Sales kickoff workshop, half day
Languages
English, Arabic or French
Based
Dubai. Travels across the GCC and to Europe.
An empty auditorium, red seats facing the stage before doors open

Five talks.

Each one rebuilt for the room it is given.

  1. The New ABCs of Sales

    Attitude, Belief, Confidence. Why there is no closing line that saves a rep who is missing one of the three.

    • The chain from thought to belief to expectation to attitude, and where it snaps
    • How to inspect a team's ABCs without a survey
    • What a manager can actually change, and what only the rep can

    Formats

    Keynote · Sales kickoff

    Audience

    Sales teams, kickoffs, commercial leadership offsites

  2. Market size is a spreadsheet

    Entering Saudi Arabia and the wider GCC on practical growth instead of projections.

    • Getting your feet wet while keeping your eyes on the prize
    • Why every GCC market is its own beast and what tailoring really means
    • The three numbers worth tracking in month one, and the ten that are noise

    Formats

    Keynote · Fireside · Panel

    Audience

    Founders, investors, market-entry teams

  3. Whale deals

    Running the enterprise cycle that takes a year, without starving the deals that take a week.

    • Stakeholder maps that survive a reorg on the client side
    • What to do in the months where nothing moves
    • Pricing a first enterprise deal so the second one is easier

    Formats

    Keynote · Workshop

    Audience

    Enterprise sales teams, founders selling to large accounts

  4. Payments and the plate

    What changes in a restaurant when the till, the kitchen screen and the card terminal finally talk to each other.

    • Where operators lose money between order and settlement
    • Integration questions to ask before signing anything
    • What the next three years of restaurant tech in the GCC look like from the sales floor

    Formats

    Keynote · Panel

    Audience

    F&B operators, restaurant-tech and fintech audiences

  5. Everything is an event

    The four pillars that hold up a birthday party and a 250,000-visitor exhibition alike.

    • Venue, setup, food and service: the pillars and the order to spend on them
    • Why the memories come from all five senses
    • Supplier relationships that are built before the deadline, not during it

    Formats

    Keynote · Panel

    Audience

    Event and MICE industry, hospitality

Every talk is rebuilt for the room. Send the audience and the brief; the stories change, the substance does not.

  • 2026Fast Food & Cafe Convention Geidea, sponsorDubai, 18 Nov
  • 2026Middle East Event Show Speaker, event commerceDWTC, Dubai, 18 to 19 Aug
  • 2024MENA Restaurant Community, Innovating F&B Speaker, as Grubtech SVPDubai
  • 2019–20Arabnet Riyadh Ran the commercial side, 500+ exhibitorsRiyadh
  • 2015–19Food Africa, ANUGA, Boot, Medica International sales, IFP GroupCairo, Cologne, Düsseldorf
  • 2006–15marcus evans summits Medical device, aerospace and defence, pharma marketing, manufacturing CXONorth America and DACH

Questions organisers ask

Is Ghassan Nawfal a sales motivational speaker?
Yes, with a caveat he makes on stage: motivation that survives Monday comes from the ABCs of sales, attitude, belief and confidence, not from a speech. His keynotes and sales kickoff sessions are built from deals he has actually closed across the GCC, Europe and North America, and he still carries a quota at Geidea UAE.
What topics does Ghassan Nawfal speak on?
Sales leadership and mindset, entering Saudi Arabia and the GCC, enterprise deal cycles, payments and restaurant technology, and the event industry. Every talk is built from deals he has actually worked.
What languages does he speak in?
English, Arabic and French. Panels in mixed languages are fine.
How far ahead should we book?
Four to six weeks is comfortable. Shorter notice is sometimes possible inside the UAE.
Does he run sales training in Dubai?
Half-day sales kickoff workshops for teams based in the UAE and the wider GCC, in English, Arabic or French. Not a training company: one senior seller working with your team on the deals actually in the pipeline.

Check availability.

Event, date, audience. I reply within two working days.

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