Director of Sales, GPOS at Geidea UAE
Twenty years of closing deals in markets people call hard.
I lead POS sales for Geidea in the UAE. Before that, SVP Global Sales at Grubtech through its Series B, VP Growth at Hafla, and the commercial side of Arabnet Riyadh. I mentor founders at Misk, speak on sales and payments, and still carry a quota.
Three ways in.
Pick the one that is yours. Each asks one question so the reply is useful, not a brochure.
Restaurant and retail owners in the UAE
Choosing a POS and payments stack
Straight answers on what to buy, what to integrate, and what will still work at 9pm on a Friday.
Talk POS
Founders and sales leaders
Advisory and mentoring on GCC sales
Market entry into Saudi and the UAE, enterprise deals that take a year, and the team that has to close them.
Apply for a call
Conference and event organisers
Keynotes and panels
Sales, payments and food-tech, told through deals that actually happened. English, Arabic or French.
Check availability
Five cities, one job.
Selling the decision to trust a company you have not worked with yet. The product changed, the rooms changed, the job did not.
2006–15
Montreal
marcus evans summits
2015–19
Beirut
IFP Group exhibitions
2019–20
Riyadh
Arabnet Riyadh
2021–22
Abu Dhabi
Hafla, Hub71
2023–
Dubai
Grubtech, then Geidea
- 2026Fast Food & Cafe Convention Geidea, sponsorDubai, 18 Nov
- 2026Middle East Event Show Speaker, event commerceDWTC, Dubai, 18 to 19 Aug
- 2024MENA Restaurant Community, Innovating F&B Speaker, as Grubtech SVPDubai
- 2019–20Arabnet Riyadh Ran the commercial side, 500+ exhibitorsRiyadh
GeideaGrubtechHaflaArabnetIFP Groupmarcus evansOSNMisk Accelerator
Where he writes, most weeks
13,000+
people follow along. Join them.
“You can't control the world around you but you can choose how you navigate through it.”
LinkedIn, on staying focused through a hard year
Ghassan and his team are always there, willing to help and fully vested in their client's success.
Ghassan is an empowering manager who likes to boost the confidence of his colleagues and employees with his approach. He is also one of the best professional sales tutors I have met.