---
title: "Sales Keynote Speaker in Dubai | Ghassan Nawfal"
description: "Book Ghassan Nawfal, sales keynote and motivational speaker in Dubai. Keynotes, panels and sales kickoffs in English, Arabic or French, built from real deals."
url: https://ghassan-nawfal.com/speaking
---

Speaking

# Talks built from deals that actually happened.

A sales keynote speaker who still carries a quota. Keynotes, panels and sales kickoffs on selling, payments and restaurant technology, from 20 years in the rooms where it gets decided. English, Arabic or French.

[Check availability](https://ghassan-nawfal.com/speaking#book)[Speaker kit for organisers](https://ghassan-nawfal.com/speaking/kit)

Formats

Keynote, 20 to 45 minutes

Panel or fireside

Sales kickoff workshop, half day

Languages

English, Arabic or French

Based

Dubai. Travels across the GCC and to Europe.

![An empty auditorium, red seats facing the stage before doors open](https://ghassan-nawfal.com/images/site/stage-1600.webp)

## Five talks.

Each one rebuilt for the room it is given.

1.  ### The New ABCs of Sales
    
    Attitude, Belief, Confidence. Why there is no closing line that saves a rep who is missing one of the three.
    
    -   The chain from thought to belief to expectation to attitude, and where it snaps
    -   How to inspect a team's ABCs without a survey
    -   What a manager can actually change, and what only the rep can
    
    Formats
    
    Keynote · Sales kickoff
    
    Audience
    
    Sales teams, kickoffs, commercial leadership offsites
    
2.  ### Market size is a spreadsheet
    
    Entering Saudi Arabia and the wider GCC on practical growth instead of projections.
    
    -   Getting your feet wet while keeping your eyes on the prize
    -   Why every GCC market is its own beast and what tailoring really means
    -   The three numbers worth tracking in month one, and the ten that are noise
    
    Formats
    
    Keynote · Fireside · Panel
    
    Audience
    
    Founders, investors, market-entry teams
    
3.  ### Whale deals
    
    Running the enterprise cycle that takes a year, without starving the deals that take a week.
    
    -   Stakeholder maps that survive a reorg on the client side
    -   What to do in the months where nothing moves
    -   Pricing a first enterprise deal so the second one is easier
    
    Formats
    
    Keynote · Workshop
    
    Audience
    
    Enterprise sales teams, founders selling to large accounts
    
4.  ### Payments and the plate
    
    What changes in a restaurant when the till, the kitchen screen and the card terminal finally talk to each other.
    
    -   Where operators lose money between order and settlement
    -   Integration questions to ask before signing anything
    -   What the next three years of restaurant tech in the GCC look like from the sales floor
    
    Formats
    
    Keynote · Panel
    
    Audience
    
    F&B operators, restaurant-tech and fintech audiences
    
5.  ### Everything is an event
    
    The four pillars that hold up a birthday party and a 250,000-visitor exhibition alike.
    
    -   Venue, setup, food and service: the pillars and the order to spend on them
    -   Why the memories come from all five senses
    -   Supplier relationships that are built before the deadline, not during it
    
    Formats
    
    Keynote · Panel
    
    Audience
    
    Event and MICE industry, hospitality
    

Every talk is rebuilt for the room. Send the audience and the brief; the stories change, the substance does not.

## Stages.

[Speaker kit for organisers](https://ghassan-nawfal.com/speaking/kit)

-   2026Fast Food & Cafe Convention Geidea, sponsorDubai, 18 Nov
-   2026[Middle East Event Show](https://informaconnect.com/middle-east-event-show/speakers/ghassan-nawfal/) Speaker, event commerceDWTC, Dubai, 18 to 19 Aug
-   2024[MENA Restaurant Community, Innovating F&B](https://www.zawya.com/en/press-release/companies-news/mena-restaurant-community-hosts-innovating-f-and-b-l4of42se) Speaker, as Grubtech SVPDubai
-   2019–20Arabnet Riyadh Ran the commercial side, 500+ exhibitorsRiyadh
-   2015–19Food Africa, ANUGA, Boot, Medica International sales, IFP GroupCairo, Cologne, Düsseldorf
-   2006–15marcus evans summits Medical device, aerospace and defence, pharma marketing, manufacturing CXONorth America and DACH

## Questions organisers ask

Is Ghassan Nawfal a sales motivational speaker?

Yes, with a caveat he makes on stage: motivation that survives Monday comes from the ABCs of sales, attitude, belief and confidence, not from a speech. His keynotes and sales kickoff sessions are built from deals he has actually closed across the GCC, Europe and North America, and he still carries a quota at Geidea UAE.

What topics does Ghassan Nawfal speak on?

Sales leadership and mindset, entering Saudi Arabia and the GCC, enterprise deal cycles, payments and restaurant technology, and the event industry. Every talk is built from deals he has actually worked.

What languages does he speak in?

English, Arabic and French. Panels in mixed languages are fine.

How far ahead should we book?

Four to six weeks is comfortable. Shorter notice is sometimes possible inside the UAE.

Does he run sales training in Dubai?

Half-day sales kickoff workshops for teams based in the UAE and the wider GCC, in English, Arabic or French. Not a training company: one senior seller working with your team on the deals actually in the pipeline.

## Check availability.

Event, date, audience. I reply within two working days.

Name

Email

Company or event (optional)

When is the event?

Message (optional)

No newsletter. No sharing your details.
