---
title: "Ghassan Nawfal | Sales Leader in Dubai, Geidea UAE"
description: "Ghassan Nawfal is Director of Sales, GPOS at Geidea UAE and a 20-year B2B sales leader in Dubai. Ex-SVP Global Sales at Grubtech, Misk mentor, keynote speaker."
url: https://ghassan-nawfal.com/
---

Director of Sales, GPOS at Geidea UAE

# Twenty years of closing deals in markets people call hard.

I lead POS sales for Geidea in the UAE. Before that, SVP Global Sales at Grubtech through its Series B, VP Growth at Hafla, and the commercial side of Arabnet Riyadh. I mentor founders at Misk, speak on sales and payments, and still carry a quota.

[Work with me](https://ghassan-nawfal.com/contact)[Follow on LinkedIn13,000+](https://www.linkedin.com/in/gnawfal)

![Ghassan Nawfal](https://ghassan-nawfal.com/images/site/portrait-1200.webp)

Ghassan Nawfal, Dubai

## Three ways in.

Pick the one that is yours. Each asks one question so the reply is useful, not a brochure.

[![A chef at the pass, working behind the counter under warm lights](https://ghassan-nawfal.com/images/site/pos-1600.webp)

Restaurant and retail owners in the UAE

Choosing a POS and payments stack

Straight answers on what to buy, what to integrate, and what will still work at 9pm on a Friday.

Talk POS](https://ghassan-nawfal.com/restaurant-pos)

[![Kingdom Centre, Riyadh, against the evening sky](https://ghassan-nawfal.com/images/site/riyadh-tower-1600.webp)

Founders and sales leaders

Advisory and mentoring on GCC sales

Market entry into Saudi and the UAE, enterprise deals that take a year, and the team that has to close them.

Apply for a call](https://ghassan-nawfal.com/advisory)[![An empty auditorium, red seats facing the stage before doors open](https://ghassan-nawfal.com/images/site/stage-1600.webp)

Conference and event organisers

Keynotes and panels

Sales, payments and food-tech, told through deals that actually happened. English, Arabic or French.

Check availability](https://ghassan-nawfal.com/speaking)

## Five cities, one job.

Selling the decision to trust a company you have not worked with yet. The product changed, the rooms changed, the job did not.

[The whole story](https://ghassan-nawfal.com/about)

1.  ![The Montreal skyline from the Old Port at dusk](https://ghassan-nawfal.com/images/site/montreal-1600.webp)
    
    2006–15
    
    Montreal
    
    marcus evans summits
    
2.  ![The Pigeon Rocks at Raouché, Beirut](https://ghassan-nawfal.com/images/site/beirut-1600.webp)
    
    2015–19
    
    Beirut
    
    IFP Group exhibitions
    
3.  ![Kingdom Centre, Riyadh, against a warm evening sky](https://ghassan-nawfal.com/images/site/riyadh-1600.webp)
    
    2019–20
    
    Riyadh
    
    Arabnet Riyadh
    
4.  ![The Sheikh Zayed Grand Mosque, Abu Dhabi, at golden hour](https://ghassan-nawfal.com/images/site/abudhabi-1600.webp)
    
    2021–22
    
    Abu Dhabi
    
    Hafla, Hub71
    
5.  ![The Dubai skyline framed by an archway at dusk](https://ghassan-nawfal.com/images/site/dubai-frame-1600.webp)
    
    2023–
    
    Dubai
    
    Grubtech, then Geidea
    

## On stage, lately.

Panels, keynotes and the shows he ran before he spoke at them.

[Talks and booking](https://ghassan-nawfal.com/speaking)

-   2026Fast Food & Cafe Convention Geidea, sponsorDubai, 18 Nov
-   2026Middle East Event Show Speaker, event commerceDWTC, Dubai, 18 to 19 Aug
-   2024MENA Restaurant Community, Innovating F&B Speaker, as Grubtech SVPDubai
-   2019–20Arabnet Riyadh Ran the commercial side, 500+ exhibitorsRiyadh

GeideaGrubtechHaflaArabnetIFP Groupmarcus evansOSNMisk Accelerator

Where he writes, most weeks

## 13,000+

people follow along. Join them.

> “You can't control the world around you but you can choose how you navigate through it.”

LinkedIn, on staying focused through a hard year

[Follow on LinkedIn](https://www.linkedin.com/in/gnawfal)

Latest, in full, here

1.  [8 Sept 2026·5 min readSales storytelling: the deal remembers the story, not the deck](https://ghassan-nawfal.com/insights/sales-storytelling)
2.  [1 Sept 2026·3 min readWhat the first day of school taught me about selling](https://ghassan-nawfal.com/insights/back-to-school)
3.  [12 Aug 2026·5 min readWhale deals: what the long ones taught me](https://ghassan-nawfal.com/insights/whale-deals)

[All insights](https://ghassan-nawfal.com/insights)

> Ghassan and his team are always there, willing to help and fully vested in their client's success.

Dr. Nadine Hachach-Haram, Founder, Proximie. FRCS (Plast), BEM

> Ghassan is an empowering manager who likes to boost the confidence of his colleagues and employees with his approach. He is also one of the best professional sales tutors I have met.

Moussa Yehia, Reported to Ghassan at Arabnet